Axe and creative agency BBH London have launched this funny commercial as part of the “Fallen Angels” campaign.
The video is a minute and a half long story documenting the famous fall of angels. The beautiful model angels fall from the sky. The action takes place at the little Italian city, where religious people stun in amazement. The reason of these pretty creatures landing on Earth is a guy covered in Axe spray.
The video has just won the Creative Effectiveness Grand Prix at Cannes 2012.