Nissan and Dubai’s advertising agency TBWA\RAAD have released this video, documenting the amazing campaign.
Nissan had to boost its test drives in UAE city, therefore it collaborated with the real estate’s agents. They recognized the tendency: new comers are usually looking for a home, as well as for a new car. So Nissan arranged a test drive with a vehicle, that would suite the particular customer’s style. It has attracted new drivers for the company.