Old Spice and advertising agency Kirowski Isobar have released this cool online campaign.
The previous campaign has encouraged men to reveal their wild side. But how can they do it, when they spent so much time in front of a computer? Therefore, the creatives have made an online game, which enables to get in touch with a wolf, which hides inside of everyone of us. The game features Mustafa trying to keep up in a Wolf Rodeo.
Watch the video and have a good laugh.