Planet Fitness and advertising agency Red Tettemer + Partners have released this hilarious video campaign.
The spot takes place at the gym. A muscular man admires his impressive muscles and talks about burining down more fat. A modest guy feels intimidated by this giant „muscle man“. It makes a normal man feel bad about himself. And that is why he hates gym. But Planet Fitness is not a gym and is suppose to be a place for people, not “hot-hard-bodies”.