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ICA Healthcounter

ICA Healthcounter

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Je ne suis pas un Robot

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Description de la vidéo

KING just launched an app together with Swedish food retailer ICA with the goal of making Swedish people exercise more by giving them incentives in the form of statistics tracking and discounts that increase the more you activate yourself.

The app was an immediate success and KING asked us to produce a video to tell the story.

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