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LEGO

LEGO

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Je ne suis pas un Robot

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Description de la vidéo

Advertising fictitious 360º campaign.

The general idea of the campaign was the famous phrase ‘To be or not to be’, (Shakespeare) because with the Lego pieces you could transform one thing into another, the original figure is transformed into something other, than you just adding other different pieces, as hands present throughout the campaign.

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