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Prius. Live Happy.

Prius. Live Happy.

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Je ne suis pas un Robot

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Tags

Animation Art

Design

Game Animation

Technology

Voiture

École

Description de la vidéo

Based on a modern day fairy tale, the Prius will use the "Live Happy." campaign to keep its position as the #1 selling hybrid vehicle.

Every element in TV, print, and web was 100% handmade. It was either painted, cut out, or sculpted from different materials, and then photographed and brought into After Effects & Photoshop to make a 3D world.
Most images are ripped off google and made in the computer, and we have lost the fun and playfulness in actually making things. We wanted to give this campaign a charming human quality while also utilizing all technology available.
Michelle Pokorny CW & Alicia Benz AD
Miami Ad School, Miami
TV Spot: MAS Gold, 2009

Catégorie: Meilleures vidéos gratuites en ligne étiquetées «Tech»
Ajouté le 12 Apr 2017
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