Sainsbury’s Commercial: Christmas

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Sainsbury’s and advertising agency AMV BBDO from London have released this beautiful video recently.

The brand has created a moving story about sharing. Just in time for Christmas. It takes place during WWI, somewhere in the trenches. British against Germans. During a short moment of break the soldiers have, one of them is reading a letter from his beloved. She sent him a gift, that will inspire him to make an unbelievably brave move.

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