Smart Commercial: Sorry

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Je ne suis pas un Robot

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Smart and advertising agency BBDO from Paris have released this cute video spot recently.

The commercial is so simple, but we always admire simplicity and its stunning results. The video promotes Smart – an urban car, which is small, therefore manages to navigate gracefully in the big cities like Paris. Unlike bigger cars, that cannot park right, without scratching other vehicles. The creatives have also picked a perfect song to illustrate the feeling.

Watch the video and have a good laugh.

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