GoldieBlox: This is Your Brain on Engineering

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Je ne suis pas un Robot

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GoldieBlox and director Beau Lewis have released a lovely campaign recently.

The company makes a revolutionary job by creating toys for girls, who are much more than princesses. The video features young lady engineering and building. The campaign also throws in some facts, that show to what extent girls’ are affected by old and superstitious social norms. Very progressive and inspiring!

Watch the video and tell us your opinion about the campaign.

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